AWEA Storytelling Series Part I: How to Connect with Your Audience in an Immediate and Meaningful Way

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How do you break through a noisy cluttered media environment? You tell a story. Stories are incredible teaching devices – they hold interest and they create context and meaning for statistics and data points that would otherwise be quickly forgotten. A good story will connect with your audience on an emotional level in a way that drives action.But telling a good story is easier said than done. And telling a good story in an advocacy context can be even more challenging.During this webinaryou will hear fromTom Kiernan CEO of AWEA David Ward Director of Public Affairs for AWEA and storytelling expert Cliff Johnson Practice Leader at the National Journal Leadership Council. You'll learn: How to identify and collect compelling stories from across your company How to elevate your storytelling capability

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